History of WJLS, Beckley, West Virginia
WJLS announcing staff in 1948: Left to right: Don Lamb, Sid Doherty,
Bill Lynch, Merv Amols. Seated: Jack Pevora, chief announcer.
Pictures of WJLS are
Audio files are here.
This page was last revised on July 8, 2014.
This page consists of a timeline of mainly early events in the history of
WJLS, Beckley, West Virginia. Corrections or additions are welcome.
First, here are some facts that do not readily fit into the timeline.
WJLS applied to operate a TV station in Beckley first on channel 4,
then on channel 6, but lost to another applicant in each case.
WJLS-FM is the oldest surviving FM station in West Virginia (although
it was dark for a few years in the mid-1950s), and one of only two
which have been grandfathered to operate beyond the Class B limits.
When the ABC Radio Network split into four networks it had intended to
use the name Personality Network for one of the four, but could not
because that term was trademarked by WJLS. (It settled on the
Entertainment Network instead.) Smith also founded WKWK in Wheeling WV
and WKNA (later WKAZ and WQBE) in Charleston WV, and for a time in the
1940s the stations were known as the Personality Network. In the 1940s
and 1950s, monthly magazines were published--the 560 News for WJLS and
the 950 News for WKNA.
- May. Examiner Bramball recommends (I-641) that the application
for a construction permit on 1210 250/100 watts be denied. [This
recommendation was among those listed in the May 14-27, 1938,
- Oct. 14. Joe L. Smith Jr. granted a construction
permit for 250/100 watts on 1210. The FCC denied the objection of
co-channel WSOC Charlotte. [or Oct. 11, according to FCC microfiche
- Jan. 17. Granted modification of C.P. for approval of
transmitter site. (FCC microfiche file)
- Mar. 5. WJLS signs on at noon. 1210 kHz, 250 watts day, 100
watts night. Studio: 3 Main St. At 2:30 a program from Charleston
was carried on the West Virginia Network WCHS, WJLS, WPAR, and WBLK.
Schedule: weekdays 6 a.m. to 10 p.m.; Saturdays 6 a.m. to midnight;
Sundays 9 a.m. to 9 p.m. The transmitter was located in the basement
of a home on Teel Road on Maxwell Hill; engineer Marion McDowell (and
later Al Ginkel) lived in the home. The tower was a 198-foot
Wincharger tower. Harold Dew recalls that a microphone and two
turntables were located at the transmitter site for emergency program
origination. The original transmitter was a composite unit,
constructed on site. It went to Ronceverte for use by WRON when the
Western Electric 1 kw transmitter was installed.
- Mar. 20. Date first licensed. The licensee was Joe L.
1939 West Virginia Blue Book lists WJLS staff: Cml. Mgr.: C. H.
Murphey. Continuity: Charles Armentrout. Classical Programming: Wade
H. Fleshman. CE: Marion McDowell. Transmitting Operator: Ray S.
Spence. Control Operators: Jim Shott, Jr., William R. Barrett. PD:
Barnes Nash. Assistant PD: George Dale. Announcers: Jonathan Goerss,
Ted Ellis. Bookkeeper: V. Z. Neal. Stenographer: Esther Tiller.
Custodian: A. A. Hill.
- Aug. 8. Granted mod. of lic. For 250 watts, unlimited.
- WJLS begins use of a portable transmitter for remote broadcasts. It had the call letters WAIE.
- Address changed to 101 1/2 Main St.
- 1940 West Virginia Blue Book lists WJLS staff: Gen. Mgr.: Joe L. Smith
Jr. Assistant Mgr.: Charles R. Armentrout. PD: Kathryn Reddick. CE:
Marion H. McDowell. Operators: William R. Barrett, Homer W. Riffe,
James V. Coste. Announcers: Jack Welch, Jay O'Reilly, Don Grantham.
Salesmen: Charles V. Boyd, Jack Gelder, Auditor: Virginia Z. Neal.
Stenographer: Ester W. Tiler. Custodian: A. A. Hill.
- WJLS wins Variety's Showmanagement Award.
- Feb. 8. Seeks to install new transmitter, D.A. night use, change
freq. from 1210 to 900, and increase power from 250 watts to 1000 watts.
- Aug. 22. Amended to make changes in the DA
- Oct. 25, 1940. The Charleston Gazette reports
that WJLS will broadcast the high school football game
between South Charleston and Mt. Hope.
- Dec. WJLS is one of six stations honored with a
Showmanship Award by Variety.
- Licensee changed to Radio Station WJLS (Joe L. Smith Jr. owner).
- 1941 West Virginia Blue Book lists WJLS staff: Gen. Mgr.: J. L. Smith
Jr. PD: H. G. Malcouronne.
- WJLS wins an Exploitation Award from Billboard.
- Mar. 24. Under NARBA, granted 1240 kHz,, 250 watts, unlimited
time (FCC microfiche file)
- Mar. 29. WJLS changes from 1210 to 1240.
- Apr. 12. Amended to request 640 kHz, Class II, changes in DA
& equipment, request limited time to LS at Los Angeles, Calif, DA from
SS [at] Beckley to SS Los Angeles.
- Sept. 15. Amended RE: to request the facilities of
WHKC, contingent on WHKC going to new frequency.
- Oct. Joe L. Smith Jr. leaves for military service;
Hulett C. Smith named station manager
- Sept. 29. The licensee was Mr. Joe L. Smith, Jr.,
attorney-in-fact, for period not to exceed six months after cessation
of hostilities or licensee's separation from armed service of the U.
S., whichever is earlier.
- Hulett C. Smith leaves for military service; Herb Kendrick becomes
general manager, remaining until 1944
- May 21. Amended RE: To request 560 kHz, and change in power from 250
watts to 100 watts-N, 250 watts-LS.
- Feb. 1. Broadcasting magazine reports,
“Midge Lee, reporter on the Elwood City Ledger, has been appointed director of WJLS, Beckley, W. Va., and Fred Yatto and Joe Girandola, NBC
page boys, have joined the announcing staff of WJLS.”
- May 15. WJLS affiliates with CBS, increases hours to
6 a.m. to midnight, 8 to midnight on Sundays.
- Aug. 7. Broadcasting magazine reports that Mrs. Virginia Cooper
has been appointed manager and William H. Smith has been appointed commercial manager and program director.
[Mrs. Cooper had been with the station since its beginning, as chief bookkeeper.]
- Sept. 14. Granted a C.P. For 560 kc, 100 watts, 250 watts LS,
unlim. Application [as amended] granted, subject to permittee submitting
proof of performance showing minimum effective field intensity of 150
mv/m for 1 kw License to cover the C.P. granted 12/14/44.
- Nov. 20. WJLS changes frequency from 1240 to 560, at
noon; reduces nighttime power to 100 watts..
- 1944 West Virginia Blue Book lists WJLS staff: Gen. Mgr.: Herbert
Kendrick. PD: Esther T. McManus.
- 1945 West Virginia Blue Book lists WJLS staff: Mgr.: V. N. Cooper. PD:
Terence M. Harcourt.
- May 9. Application for C.P. For new station on 43.9 MHz. Transmitter
location was 13.5 miles south of Beckley, WV. (Huff Knob). Studio location
is 101 1/2 Main St. Beckley, WV. Transmitter was to be a GE GF-1-10B with
a maximum of 10 kW Applicant was Joe L. Smith, Jr. Granted 1/11/45. [sic]
[Source: FCC microfiche file]
- 1/11/45 [sic] Modification of application for C.P. to specify operation
on 100.7 MHz with 31.7 kW C.P. Granted 6/21/46 [sic]. [Source: FCC microfiche
- Aug. 29. WJLS seeks permission to increase from 250
watts to 1000 watts day, 500 watts at night, install directional
antenna system at new site.
- Fall. Conditional grant for FM broadcasting issued.
- 1946 West Virginia Blue Book lists WJLS staff: Mgr.: Virginia N.
Cooper. PD: Jerry McDevitt
- Oct. 4. Granted a C.P. For 560 kHz, 1kw-D, 500 watts DA-N, unlim.
License to cover the C.P. Granted 8/22/47.
- Nov. 15. Requested STA to operate 100.7 MHz using FT&R Co. 192-AY transmitter
with a power output of 2500 watts and a single bay FT&R Co. square loop
antenna mounted on a 25 foot mast at Huff Knob, WV. for the period 11/15/46
to 1/13/47 for FM program service. [Source: FCC microfiche file]
- Dec. 31. Request by letter for STA to use a Link
Radio Corp. 1992 transmitter as a link transmitter on 189 mc with a
Link type 1991 antenna, both to be located at the WJLS-FM studio and
receiver at WJLS-FM transmitter site in order to transmit programs
from the studio to the transmitter for the period 12/31/46 to 3/30/47.
There were requests for extensions. [Source: FCC microfiche file]
- WJLS-FM increases power to 2500 watts (on 96.3)
- Jan. The first issue of the 560 News is published.
- Feb. 1947. WJLS-FM apparently began broadcasting in February 1947. This is the
date given in the 1948 Broadcasting Yearbook. The dates Nov. 6, 1946, and Nov. 15, 1946,
have been cited as on air dates by the station, but there is apparently no
mention of WJLS-FM in Beckley newspapers during November 1946, and in
fact a newspaper article in January 1947 calls WCFC Beckley's only FM
station. Also the Special Temporary Authorization requested on Nov. 15, 1946, seems to make
a Nov. 1946 start date impossible, and the STA request is probably the source of that
claimed date for the beginning of broadcasting. Beckley became the smallest city in the U. S. to have two
commercial FM stations. The original frequency could have been 100.7, which was originally granted,
but the station quickly changed to 96.3 MHz and may never have actually used 100.7 MHz.
- Mar. 560 News reports that WJLS-FM is now operating on
a regular schedule, from 3 to 9 p.m. on 96.3 MHz.
- Apr. 7. Application for modification of C.P. To change frequency
to 96.3 MHz [Source: FCC microfiche file]
- May 16. By telegram, WJLS-FM granted authority to operate on
96.3 MHz using a Federal 192-A transmitter with a maximum power of 3 kw
and a Federal 2 bay square loop antenna on a 25 foot mast on Huff Knob,
WV for FM program service. [Source: FCC microfiche file]
- June 14. WJLS(AM) begins broadcasting with 1 kW day, 500 watts at night.
- Aug. 1. Application for modification of C.P. To change WJLS-FM
to 99.5 MHz with 31.7 kw and extension of completion date, type of transmitter
and antenna. There were additional requests for extension of completion
date. [Source: FCC microfiche file]
- Sept. 27. WJLS and WCFC(FM) simulcast Beckley vs
Charleston football game from Charleston, with George Springer of WCFC
and Sid Doherty of WJLS. Sponsor: Foster Hardware. Ad in Beckley
newspapers invites listeners to "compare FM and AM."
- WJLS-FM increases power from 31,700 watts to 34,000 watts, installs
12-bay antenna; changes frequency from 96.3 to 99.5; hours of
operation are 3 to 9 p.m., later 3 to 11:15 p.m.
- July 6. Vol. assign. Of lic. To Joe L. Smith, Jr., Inc., eff.
- WJLS applies for TV station on channel 4
- Separate programming on WJLS and WJLS-FM during much of the year; WJLS
applies for TV station on channel 6 (100 kW visual, 50 kW aural, 1200
ft HAAT, 517 ft HAG)
- Feb. 11. WJLS(AM) granted construction permit to
increase power to 5000 watts
- April 3. WJLS(AM) granted a modification of C.P. To use presently
licensed transmitter (Western Electric 443A-1) as main transmitter for
night use and Gates BC-5B transmitter as main transmitter for day use.
- May 18. WJLS(AM) increases power to 5000 watts at
11:53 a.m.; Beckley Mayor George Chambers reads a statement from the
transmitter building where the Esso Reporter originates
- July 14. WJLS(AM) granted a license to cover the C.P., as modified,
for 560 kHz, 5kw-D, 1kw DAN
- Virginia N. Cooper promoted from Station Manager to General Manager.
- Date to be determined - WJLS-FM suspends broadcasting.
- 1955 West Virginia Blue Book lists staff: President: Joe L. Smith Jr.
Manager: Virginia N. Cooper. Sales Manager: R. R. Brown
- Early 1957. Joe L. Smith Jr. replaces Cooper as General Manager.
- Sept. 18. According to the FCC microfiche file, on this date
the call of WJLS-FM was changed to WBKW. [Thus, at about this time, the FM
station resumed broadcasting, using the new
call WBKW, rather than the older call WJLS-FM. The call letters WBKW
were chosen because BKW is the airport designator for Beckley.]
- Oct. 26. An Associated Press dispatch reports: "BECKLEY, Oct. 26 -- The beginning
of operations here of FM radio station WBKW was announced today
by Joe L. Smith Jr. WBKW will operate with 34,000 watts on channel 258
in the frequency modulation band. Initially, it will be
on the air daily from 4 p.m. to midnight, with programs
consisting entirely of music except for station and sponsor
identification every quarter hour. The new radio station
has made arrangements with WJLS, a 5,000 watt station here,
to provide separate transmitting facilities for the broadcasting
of stereophonic music, Smith said. Listeners who tune
in both stations with separate receivers will obtain the stereophonic
effect, he explained."
- Nov. 3. WBKW(FM) begins broadcasting on 99.5 MHz.
- Nov. 11. Broadcasting magazine reports,
“WBKW (FM) Beckley, W. Va., has gone on the air on 995. mc, providing
uninterrupted high fidelity music from 4 pm. to midnight,
the station says. The new 34-kw facility is owned by Joe L. Smith Jr.,
owner of WJLS Beckley and WKNA-AM-FM-TV Charleston, W. Va.
Binaural broadcasting with WJLS on a varying schedule is planned,
according to Mr. Smith.”
- Bill Turner named General Manager. (Broadcast Pro-file)
- July 14. Remote control granted. [Source: FCC
- Nov. 7. WJLS(AM) granted a license to use presently
licensed Gates BC-5B transmitter for both day and night operation.
- Dec. 22. WBKW application for C.P. To install new transmitter (Gates
FM-10G), install H & V antenna (Gates FMA-7 7 sections and Gates 300G-7
7 sections). [Source: FCC microfiche file] WBKW was off the air during
the winter of 1965-66 until installation of the new transmitter and antenna
could be completed.
- Feb. 17. WBKW extended authority to remain silent through 3/16/66.
[Source: FCC microfiche file] J. Fred Riley, who joined the station in
1966, says the station had planned a two-week outage to replace the old
single-phase, 3 kW transmitter and antenna with a new three-phase 10 kW
transmitter and antenna. "But in the middle of the 'two-week outage' a
blizzard hit, the power company couldn't get the three-phase lines strung.
And we were off the air for a month. What a mess."
- Mar. 16. The Charleston Gazette reports, “Construction began Tuesday on a fallout shelter
at WJLS Radio transmitter site at Gray Flats, which will provide sustained radio broadcasting service in the
event of a national emergency. One of seven or eight key stations in the state to be selected for the
service, the facility will be constructed of reinforced concrete and provided with broadcasting equipment
and network facilities. Toner Construction Co. of Glen White has the contract at a cost of slightly
more than $11,000. It is expected to be completed within 60 days, although the contract calls for the finish
date to be July 8.”
- May 26. Vol. assignment of lic. To Personality Stations, Inc. [Source:
FCC microfiche file]
- June 30. WJLS(AM) adopts country music format
- WBKW(FM) adopts religious format (through 1990).
- Jan. 27. Vol. transfer of cont. of lic. corp. from
Joe L. Smith, Jr., Inc., to Joe L. Smith, Jr., eff. 1/28/71.
- 24-hour operation begins on both AM and FM.
- Gates MW-5 installed as main transmitter.
- Gates BC-1H installed as aux. transmitter.
- Feb. 26 WJLS founder Joe L. Smith Jr. dies.
- Jan. 29. AM and FM formats are switched: WJLS(AM)
adopts religious format; WBKW(FM) changes call to WJLS-FM and adopts
country music format; network affiliation changed from CBS to Mutual.
- AM transmitter site moved to near Raleigh Ridge Road, south of Beckley, about September. Gray Flats site,
in use since 1947, abandoned.
- Feb. 1. Bill and Lynn O'Brien become owners of WJLS.
- April. Gray Flats towers are taken down.
- WJLS wins National Association of Broadcasters Crystal Award.
- Jan. 28. The heaviest snowfall in Beckley history results in
power outages which force all radio and TV stations in the area off the
air except for WJLS, which provides extensive coverage of the emergency.
The station undoubtedly attracted the largest listening audience in its
- Nov. 15. Personality Stations Inc. reaches
an agreement to sell WJLS to First Media Radio LLC for $3.6 million.
[The transfer of ownership took place in February 2002. Bill O'Brien
remained at the station as general manager.]
- Mark Reid is named general manager of WJLS.
- Dec. First Media Radio, LLC, announces that it will sell WJLS and WJLS-FM to West Virginia
Radio Company of Raleigh, LLC for $4.5 million plus a time brokerage agreement before closing. Fred Persinger is named
general manager of the station.