History of WLOH/WAEY/WPVO, Princeton

Some pictures of WLOH taken in 1970 are here.

WLOH, which stands for "We love our hills," signed on the air on 1490 kHz in December 1947, according to Broadcasting Yearbook.

Among the long-time personalities heard at the station are Harry "G" (Harry Gentry) and Lee Daugherty. Lee semi-retired from the station in 1999.

The 1950 Broadcasting Yearbook indicates the licensee was Mountain Broadcasting Service. Personnel listed were: H. P. Honnicut, President; Melvin F. Barnett, General Manager; James Angel, Commercial Manager; James Mayes, Program Director; Duke Bowman, Program Manager; and Earl Graham, Chief Engineer.

In 1953, E. Ray Brooks (1930-2008) went to work for WLOH in 1953, but moved to WHIS in 1954, according to his obituary. Brooks is best known for playing Sheriff Snoop on the WHIS-TV show Circle 6 Ranch, better known as “Snoop and Scoop.”

On Feb. 1, 1955, the station was acquired by Mountain Broadcasting Co.

The 1961-62 Broadcasting Yearbook shows Robert L. Harrison as President; Richard Kephart as Commercial Manager; Bob Woodburn as Program Director; Tom Hicks as Program Manager; Harry Gentry as News Director; and Earl Graham as Chief Engineer.

The 1969 Broadcasting Yearbook shows Robert L. Harrison as President, General Manager, and Commercial Manager, and Program Manager; Harry Gentry as Program Director and News Director; and Earl King as Chief Engineer. At this time the station was a CBS affiliate.

The FM station signed on the air in 1970, on 95.9 MHz, with the call letters WHGC, which stood for Harrison-Goodall Corporation. The programming on the FM station was originally automated beautiful music.

On April 1, 1973, the Betap Corporation acquired the stations. At that time, the stations were simulcasting, with country music. The call letters were changed to WAEY AM/FM.

The 1986 Broadcasting Yearbook shows the following personnel: Harry G. Beam, President, General Manager, and Sales Manager; Jack Sheridan, Program and Music Director; Karen Johnson, Program Manager; Buddy Andrews, News Director; Emory Reaser, Chief Engineer. The Yearbook indicates the station was an affiliate of the American Entertainment Radio Network.

The AM station subsequently adopted a religious format, using the call letters WPVO.

In 1999, the FM station switched from country music to rock music, using the slogan Star 95 and the call WSTG. Bob Spencer became the manager of the station.